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Case Study 9.2_Sustainable Tourism

Case Study 9.2_Sustainable Tourism

Q Develop a marketing campaign to encourage visitors to consumer more sustainable fish varieties, such as reef fish. What aspects would you highlight? Why? How do you balance the needs of a fishing community with the needs of tourism markets? How do you balance tourism markets with global threats to certain fish populations? How do you determine whose needs take precedence? Overall, is the tourism supply chain in Fernando de Noronha sustainable? Why or why not? What could be done differently?

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A strategy to encourage the consumption of more sustainable fish varieties could be done by highlighting health benefits. This would impact buying patterns and additionally they can show how the fish are produced, and this could help reinforce a positive image in the minds of the people.